Walmart ConnectVölt · Hydration Q4
Northbeam Media
$126K spendOn pace4.6x ROAS
Manage Campaigns At Scale
Monitor and control every active retail media campaign across platforms from a single agnostic management dashboard.
Every live campaign, every platform
Platform-agnosticVölt · Hydration Q4
Walmart Connect · Northbeam Media
$126K spendOn pace4.6x ROAS
Aura · Gloss Launch
Amazon Ads · Halcyon Shopper
$184K spendUnderspending3.9x ROAS
Stone Hollow · Holiday
Instacart · In-house team
$92K spendOn pace5.2x ROAS
Spend, pacing, creative, and conversion stay current in one view — no platform logins, no chasing agencies.
See Your CampaignsOne dashboard for every network your campaigns run on
Campaign management
Manage Campaigns At Scale
Monitor and control every active retail media campaign across platforms from a single agnostic management dashboard.
- Live campaigns
- 19
- Platforms
- 5
- Agencies
- 3
- Live spend
- $402K
- Walmart Connect
- Amazon Ads
Aura · Gloss Launch
Halcyon Shopper
$184K spendUnderspending3.9x ROAS
- Instacart
Stone Hollow · Holiday
In-house team
$92K spendOn pace5.2x ROAS
Amazon AdsPsyche Rush · Spicy Lemonade
Halcyon Shopper
$74K spendOn pace4.1x ROAS
Walmart ConnectFlux · Cordless Q4
Northbeam Media
$58K spendOn pace3.4x ROAS
CTV (uploaded)Völt · Game Day
In-house team
$41K spendUploaded2.4x ROAS
- Paid social
Stone Hollow · Butter Drop
In-house team
$33K spendOn pace2.8x ROAS
+ 12 more campaigns
Every network you buy, plus the ones you can only upload, in the same dashboard.
Better workflow
Make every campaign count, every time.
Who is running what
19 campaigns
Northbeam Media
Walmart Connect · Amazon Ads
9 live campaignsUpdated 4 min ago
Halcyon Shopper
Instacart · Kroger Precision
6 live campaignsUpdated 11 min ago
In-house team
CTV · Paid social
4 live campaignsUpdated 2 min ago
Live from the platforms, not a monthly deck
Agency Transparency Without Reports
See exactly what your agencies are running at any time, eliminating multiple disconnected reports to get concise, consolidated information.
Try NowVölt · Hydration Q4
Live- Daily budget$8.4K · +12%
- Delivery pacingEven · On pace
- Bid ceiling$1.85 · -9%
Creative rotation
Serving
Queued
Queued
Changes push to the platform in-flight, no relaunch
Optimize Live Performance
Adjust and optimize active campaigns on the fly, keeping spend, creative, and delivery aligned to your evolving goals.
Try NowHydration season initiative
$402K live spend
- Walmart Connect34% of spend · 4.6x
- Amazon Ads27% of spend · 3.9x
- Instacart18% of spend · 5.2x
- Paid social13% of spend · 2.8x
- CTV (uploaded)8% of spend · 2.4x
Five platforms, one activation plan, one screen
Holistic Initiative Dashboard
Visualize every platform powering one initiative in a single dashboard, revealing your full digital activation plan at once.
Try NowAsh recommends
Across 19 campaigns and five platforms, three moves are worth making today.
- 1Shift $18K from paid social to InstacartInstacart is converting 1.9x the blended rate
- 2Refresh the Amazon in-grid setClick-through has slipped 14% over nine days
- 3Raise the Walmart bid ceiling to $2.05Losing 22% of eligible impressions to competitors
- Blended ROAS
- +28%
- Wasted spend
- -31%
- CPC
- -17%
Ash-Powered Optimization Recommendations
Ash, AdFury.ai’s proprietary agentic assistant, analyzes how every activation plays together and tells you exactly where to optimize media for stronger results.
Try NowNorthbeam Media
Walmart · Amazon
Read-only
Halcyon Shopper
Instacart · Kroger
Read-only
In-house team
CTV · Paid social
Full control
Brand view
Siloed by account- Agencies
- 3
- Platforms
- 5
- Data shared
- None
Each agency sees only its own campaigns. The brand sees all of them.
Secure, Agnostic Brand View
Brands review multiple agency data points safely in one siloed, agnostic view without compromising data security or control.
Try NowReal results
Control that keeps up with live media
- of live campaigns visible in one view
100%
of live campaigns visible in one view
- less time reconciling agency reports
62%
less time reconciling agency reports
- lift in blended ROAS after Ash optimizations
28%
lift in blended ROAS after Ash optimizations
- platform logins to review an initiative
0
platform logins to review an initiative
Try it yourself
How to manage campaigns across every platform
1
Bring in every platform
Connect the networks you buy and upload the ones you cannot connect. Every campaign lands in the same agnostic dashboard, whoever launched it.
2
Group them into initiatives
Roll the campaigns behind one push into a single initiative so spend, creative, and delivery read as one activation plan instead of separate buys.
3
Optimize while it is live
Act on Ash's recommendations and adjust budget, bids, creative, and pacing in-flight, without waiting for the next reporting cycle.
A complete solution
Every control a retail media team runs campaigns on
From the first platform connection to the last mid-flight optimization, in one dashboard built for retail.
One agnostic dashboard
Every active campaign across every network in a single view, whichever platform it was bought on.
Live delivery monitoring
Spend, pacing, impressions, and conversion stay current so you catch drift while it still matters.
In-flight budget control
Raise, cut, or reallocate daily budget on a running campaign without pausing and relaunching it.
Creative rotation control
Swap the asset that is serving, queue the next variation, and retire fatigued creative in place.
Initiative grouping
Roll the campaigns behind one push into a single initiative that reads as one activation plan.
Unconnected platforms included
Upload the networks with no API so CTV, in-store, and closed platforms still roll into the same view.
Agency activity visibility
See what each agency has live right now instead of waiting on a report to find out.
Role-based access
Give agencies control of their own campaigns and brand teams a read across all of them.
Siloed brand data
Each agency's data stays walled off from the others while the brand still sees the whole picture.
Ash optimization recommendations
Ash reads the full activation and names the specific budget, bid, and creative moves to make next.
Cross-platform spend rollup
Blended spend and return per initiative, brand, retailer, or agency without a spreadsheet pass.
Pacing and anomaly alerts
Get flagged when a campaign under-delivers, overspends, or a placement suddenly stops serving.
Bulk campaign actions
Apply a budget, schedule, or creative change across many campaigns and platforms in one pass.
Goal tracking per initiative
Set the target for an activation and watch every platform's contribution against it in real time.
Change history and audit trail
Every optimization is logged with who made it and when, so mid-flight decisions stay accountable.
Retail media networks
Managed across the networks you already buy
The same dashboard governs each network you run on, including the platforms you can only reach by upload.
Onsite display, search, and in-grid campaigns monitored line by line, with budget and bid changes pushed while delivery is still running.
Talk to AdFury
Sponsored display and brand campaigns tracked beside every other platform, so a mid-flight shift is a decision rather than a reconciliation exercise.
Talk to AdFury
Banner and shoppable campaigns rolled into the same initiative view, with pacing and promotion timing visible as the basket season moves.
Talk to AdFuryCampaigns
Frequently asked questions
Explore
The rest of the AdFury platform
Take control of every live campaign
One agnostic dashboard for every platform, every agency, and every initiative you have running.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
