Build Walmart rich media instantly
The fastest way to go from a live product page to a published, compliant rich-media experience. No agency, no dev work, no wait.
Start from a product page
No product page? Try one of these
Comparison Table
360° Viewer
Video Carousel
Before/After
Every module is validated against Walmart's OmniSpec requirements before it is submitted to the item feed.
Ten rich-media modules, published straight to Walmart
- WCAG 2.1 AA compliant
- Item Spec 5.0 compatible
- Direct feed submission
- Sub-2s module load times
Better workflow
Make every product page count, every time.
Automate Walmart Rich Media
Automatically pull existing Walmart PDP assets to build immersive, feature-rich product pages that lift conversion by thirty-nine percent.
Try NowComparison Table
FAQ
Review Highlights
360° Viewer
Six more modules ready
Multi-Module Engagement Suite
Deploy comparison tables, FAQs, review highlights, 360 viewers, and before/after modules to answer shopper questions and reduce returns.
Try Now
OmniSpec validationLive on Walmart
- WCAG 2.1 AA contrast and ARIA labels
- Item Spec 5.0 feed schema
- Closed caption URLs with language codes
- Alt text on every image and hotspot
Walmart OmniSpec Compliance
Purpose-built middleware engineered for Walmart's OmniSpec APIs ensures every published module stays fully compliant and live automatically.
Try NowReal results
First impressions that convert
- lift in product page conversion
39%
lift in product page conversion
- rich-media module types ready to deploy
10
rich-media module types ready to deploy
- WCAG 2.1 AA compliant output
100%
WCAG 2.1 AA compliant output
- module load time on Walmart PDPs
<2s
module load time on Walmart PDPs
Try it yourself
How to build a Walmart rich-media page
Choose your modules
Paste a Walmart item URL and pick from ten module types. Existing PDP imagery, copy, and attributes are pulled in to populate them.
Build and customize
Arrange everything in the drag-and-drop editor with live preview, then restyle colors, typography, and layout to match your brand.
Export and submit
Generate an Item Spec 5.0 compatible feed, submit it straight to Walmart through the OmniSpec APIs, and track publication status.
A complete solution
Every module a Walmart product page needs
Ten rich-media modules built for engagement, accessibility, and conversion, all managed from one dashboard.
Most popular
Feature Set
Showcase product features in a freeform grid with pixel-perfect placement, per-item styling, and AI-generated imagery.
Interactive comparison
Before/After
Demonstrate product transformations with a draggable comparison slider in horizontal or vertical orientation.
Product comparison
Comparison Table
Compare up to five products side by side with custom attributes, sticky headers, and card stacking on small screens.
Visual showcase
Image Carousel
Run an elegant slideshow with auto-play intervals, arrows, dots, a thumbnail strip, and per-slide captions.
Video content
Video Carousel
Publish multiple clips with full playback controls, custom thumbnails, and WebVTT closed captions with language codes.
Social proof
Review Highlights
Surface verified testimonials with sentiment analysis, rating distribution charts, and keyword tag clouds.
Immersive
360° Product Viewer
Let shoppers drag, swipe, and zoom through 24 to 36 frames with auto-rotate and a labelled frame strip.
Brand building
Brand Story
Combine rich text and image collages in masonry, grid, collage, or story layouts with mission and values panels.
Interactive guide
Product Tour
Place animated hotspots anywhere on a product image, with pan and zoom, rich popovers, and an auto-play tour.
Customer support
FAQ Module
Answer questions ahead of time in an accordion with a rich text editor, embedded images, and full keyboard support.
Inside the builder
Every control your content team asks for
From the first pulled PDP asset to the published module, without leaving the dashboard.
Freeform grid layout
Position items anywhere with pixel-perfect control, then drag, resize, and arrange them exactly where you want.
AI-powered images
Generate professional product imagery from a text description when the catalog shot you need does not exist yet.
Per-item styling
Customize colors, typography, borders, and layout independently for each item inside a module.
Drag and drop building
Assemble every module in a visual editor with live preview, so there is no code and no dev ticket.
Bulk image uploads
Upload 24 to 36 frames at once with preset configurations, built-in cropping, and automatic optimization.
Auto-populated product data
Pull imagery, copy, and attributes from the live item page instead of rebuilding content by hand.
Auto-rotate and auto-play
Set rotation speed from 10 to 90 degrees per second, or advance carousels on a 2 to 10 second interval.
Pan and zoom controls
Interactive zoom from 1x to 3x by scroll wheel, pinch, or button, with smooth glides between hotspots.
Closed captions
Attach WebVTT or SRT caption files with language selection to meet Walmart's caption URL requirement.
Sentiment analysis
Extract pros, cons, and keyword clusters from review text, then size and color them by frequency.
Rich text editor
Format answers and narratives with lists, links, colors, font sizes, and inline images.
Flexible layout themes
Switch between masonry, grid, collage, and story layouts in light, dark, vibrant, or minimal themes.
Mobile-first responsive
Every module adapts to small screens, stacking tables into cards and swapping in touch-friendly controls.
Accessibility built in
Keyboard navigation, screen reader support, and correct ARIA attributes ship with every module type.
Live PDP preview
See exactly how a module renders on the Walmart product page before you submit it to the feed.
Built for Walmart
Compliant the moment it publishes
Middleware built against Walmart's OmniSpec APIs keeps every module live and inside spec, without a manual re-upload.
WCAG 2.1 AA compliant
Full accessibility support with proper ARIA labels and keyboard navigation on every module.
Item Spec 5.0 compatible
Exports in Walmart's required feed format with all necessary fields already populated.
Responsive and mobile-first
Optimized for all devices with layouts that adapt from desktop down to phone.
Fast load times
Optimized images and code keep modules under a two second load on the product page.
Recommended by Walmart
Walmart's rich-media guidelines specifically highlight product tours as a recommended module type for guiding shoppers through complex products like electronics, appliances, clothing with fabric technology, and home décor.
Covered by the Product Tour module
Walmart encourages visual storytelling
Walmart's rich-media guidelines highlight marketing content with more images and less text as an effective approach for engaging customers.
Covered by the Brand Story module
Rich Media
Frequently asked questions
Explore
The rest of the AdFury platform
Start selling at first sight
Compliant, immersive Walmart product pages in minutes, built from the assets you have already published.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
