A Commerce Media Engine For Shopper Marketing Agencies
Run the whole path to purchase from one workspace — trade drives, retail media, and the digital shelf activated together, measured against the same incremental sales.
One shopper calendar, every retailer activation
Trade + media alignedGame Day
Psyche Rush · Walmart · display, shelf, in-store
Holiday Gifting
Flux Tools · Amazon · display, shelf, endcap
Winter Season
Völt Hydration · Instacart · display, shelf, basket
Every drive carries its own budget split, retailer specs, and live inventory rules.
Book an Agency DemoActivated on the networks where your shoppers actually buy
The convergence
The shelf went digital. Shopper marketing became commerce media.
Trade promotion and retail media are collapsing into one budget. Third-party tracking is gone, deterministic first-party retail data replaced it, and brands now expect the agency running their endcap to run the search result, the product page, and the display unit beside it — on the same calendar, against the same sales number.
- addressable shopper marketing market in 2026 as point-of-purchase activations merge with retail media networks
$106.8B
addressable shopper marketing market in 2026 as point-of-purchase activations merge with retail media networks
- projected commerce media market that tech-enabled agencies are positioned to take a disproportionate share of
$312B
projected commerce media market that tech-enabled agencies are positioned to take a disproportionate share of
- of market spend already concentrated in global holding companies and major retail brokerage networks
75%
of market spend already concentrated in global holding companies and major retail brokerage networks
- in annual service and technology revenue across the shopper and retail media agency landscape
$20B+
in annual service and technology revenue across the shopper and retail media agency landscape
Programmatic disintermediation
Self-serve demand-side platforms let brands buy the shelf without you. The defensible work moves to orchestration and creative volume no in-house team can staff.
Calendar-bound trade planning
Promotions get locked months ahead while pricing, inventory, and search demand shift hourly. By launch day the creative is describing a shelf that already changed.
No measurement standard
Every retailer reports differently, so physical execution and digital media never reconcile and incrementality gets argued instead of proven at the JBP table.
Commoditized creative margin
AI has collapsed the price of an asset. Agencies still billing hours for resizing and respeccing are compressing their own margin one round of revisions at a time.
AdFury gives shopper agencies the orchestration layer that turns trade expertise into commerce media leverage. Talk to AdFury
Built for shopper workflows
From the trade calendar to the digital shelf, in one pass.
Initiative · Game Day Drive
Walmart JBP · Q1
- In-store and shelf activation
- 34%
- Retail media display
- 41%
- Digital shelf content
- 15%
- Off-site and social
- 10%
Trade and brand media planned, briefed, and reported as one drive
Plan Trade And Retail Media As One Initiative
Group physical activations, retail media, and digital shelf work into a single initiative so a joint business partnership is planned, briefed, and reported as one drive. Consolidate fragmented trade and brand budgets into a unified media plan, and coordinate across retailers without a spreadsheet holding it together.
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Turn Every Shopper Occasion Into A Full Creative Set
Game day, holiday gifting, back to school, ski season — brief the occasion once and the engine builds every size and placement each retailer requires. Assets arrive fully layered, so your team reworks a claim or swaps a pack shot instead of rebuilding a flat export for the next promotion window.
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European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- Recipe module
- Nutrition callouts
Shopper search intent
- european style butterHigh
- sea salted butter blockRising
- butter for baking 82%Rising
Titles, copy, and imagery regenerated against live demand
Own The Digital Shelf Where The Decision Happens
Generate complete PDP imagery from a product URL, then optimize titles, copy, and attributes against real shopper search behavior. Rich media modules publish through middleware engineered for retailer APIs, and structured product data keeps items discoverable by conversational AI shopping assistants.
Try NowIncremental sales lift by retailer
One metric set- Walmart+18.4% · 5.2x ROAS
- Amazon+12.1% · 4.0x ROAS
- Instacart+9.6% · 3.4x ROAS
Inventory guard
Völt 20 oz dropped below buffer in 42 stores. Spend paused on those locations, shifted to the in-stock pack size.
Ash reconciles every network into the report your client signs off on
Prove Incremental Sales, Not Just Impressions
Standardize measurement across disparate retail media networks so exposures link to verified sales instead of a stack of incompatible reports. Real-time inventory signals pause spend before a stockout burns budget, and one dashboard carries the whole path to purchase into the client review.
Try NowReal results
Shelf velocity your clients can see in their own sales data
- faster from trade calendar lock to live retail media
80%
faster from trade calendar lock to live retail media
- lower creative production cost per shopper occasion
70%
lower creative production cost per shopper occasion
- lift in digital shelf conversion on optimized pages
39%
lift in digital shelf conversion on optimized pages
- retail platforms unified into one measurement view
40+
retail platforms unified into one measurement view
The AdFury.ai App
Two engines, one agency login
The ad that interrupts the shopper and the product page that closes them run from the same workspace, on the same catalog data.
Retail Media App
Occasion-driven campaign orchestration
Group every activation behind a shopper drive, generate the creative each retailer requires, and keep the whole initiative synchronized with live pricing and inventory.
- Unified initiative planningBundle in-store, retail media, social, and CTV activations into one initiative, even for platforms without an API connection.
- Consolidated budget groupingPull fragmented trade and brand budgets into a single media plan you can negotiate a joint business partnership against.
- Compliant placement generationProduce every required ad size and placement instantly, pre-validated against retailer specs with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes seasonal creative for each placement instead of cropping it, and every resize stays editable.
- Inventory-aware data refreshCampaign data resyncs automatically, pausing spend on out-of-stock items before a promotion burns budget on an empty shelf.
- Shopper keyword intelligenceSee true Walmart keyword data, category competitors, and brand velocity to aim each drive at converting demand.
Digital Shelf App
Point-of-purchase content at catalog scale
Build the product pages a shopper actually lands on: compliant imagery, search-ready copy, and rich media published straight to the retailer.
- Generate PDP imageryDrop in a product URL to produce complete, retailer-compliant PDP imagery without booking a photoshoot for every promotion.
- Occasion and lifestyle scenesAutomatically generate contextual backgrounds — holiday table, game day, ski trip — aligned to each retailer's style guidelines.
- Search-intent listing copyOptimize titles, descriptions, and attributes against real shopper search behavior across fragmented marketplaces.
- Bulk catalog updatesRefresh hundreds of SKUs across multiple retailers at once when a promotion, pack size, or claim changes.
- Automated rich mediaTurn existing SKU data into comparison tables, recipe modules, 360 viewers, and video carousels on the product page.
- Generative engine optimizationStructure product detail so conversational AI shopping assistants surface your client's item, not the competitor beside it.
Ash keeps the physical and digital sides in step
Our AI shopping assistant reads every campaign, catalog, and performance signal in the account, then recommends where to move budget, which variation to scale, and which product pages are undercutting the drive behind them.
Managed services
The commerce media bench you have not hired yet
Run the App with your own shopper team, hand execution to ours, or split it by retailer. Either way the work ships under your agency's name.
Retail Media managed service
Our retail media specialists build and run the digital half of your shopper drives, so a new retailer or a compressed promo window never waits on headcount.
- Initiative build across Amazon, Walmart, Instacart, and 40+ platforms
- Full seasonal ad sets produced and resized to every placement spec
- Budget shifted live between retailers, keywords, and pack sizes
- Out-of-stock monitoring that pauses spend before the shelf runs dry
- Consolidated cross-retailer reporting your team presents as its own
Digital Shelf managed service
Retail experts produce and publish the catalog content behind every drive, keeping the product page as merchandised as the endcap it supports.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for shopper search intent
- Seasonal listing refreshes timed to the trade calendar across retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How the next shopper drive goes live
Load the client and their calendar
Profile the brand from its website, upload guidelines and legal policy, then map the trade drives and joint business partnerships already committed for the year.
Connect retailers and catalog
Link Amazon, Walmart, Instacart, and the rest by API, or ingest from 40+ sources by upload. Pricing, inventory, and product content flow in and stay current.
Activate the drive and measure the lift
Generate the creative and shelf content for each occasion, launch across retailers, and report incremental sales back in one standardized view.
A complete solution
The operations layer under every shopper drive
Budget alignment, catalog syncing, inventory signals, and measurement in one place, so the handoffs between them stop costing you a promotion window.
Joint business partnership initiatives
Align physical shelf execution and digital marketplace campaigns inside one initiative your client and their retailer both sign off on.
Consolidated trade and media budgets
Merge siloed trade promotion and brand media money into a unified plan, so the whole drive is negotiated as one number.
Cross-retailer campaign grouping
Group campaigns logically across networks to run omnichannel execution without a spreadsheet holding the plan together.
Automated catalog sync
Pull client product data from retailers continuously so pricing, pack changes, and new items flow into creative on their own.
Out-of-stock spend protection
Inventory buffers pause ad spend before a stockout, then resume it when the shelf refills.
Shopper keyword intelligence
Generate keyword strategies from real search behavior and match product copy to the way shoppers actually ask.
AI-native occasion imagery
Create seasonal lifestyle scenes and multi-scene product imagery without a photoshoot per promotion window.
Retailer spec pre-validation
Assets are checked against a built-in retailer specification database before delivery, keeping rejection rates near zero.
Unified retail media platforms
Connect Amazon, Walmart, Instacart, and more by API to centralize campaign data that arrives fragmented today.
Forty-plus platform ingestion
Bring in data from networks without APIs through CSV, Excel, and auto-mapped uploads.
Ash, your AI shopping assistant
Ash runs end-to-end campaign workflows and recommends where to move budget across the path to purchase.
Standardized omnichannel measurement
One metric set across every network, replacing spreadsheet reconciliation with unified performance tracking.
PDP health scoring
Track glance views, traffic, and add-to-cart lift to prove what a content change did to shelf velocity.
Real-time campaign alerts
Get notified the moment inventory shifts, a retailer changes a spec, or an asset clears approval.
Secure client brand silos
Each account stays visible only to the agency users you authorize, behind two-factor login and unified billing.
Shopper Marketing Agencies
Frequently asked questions
Own the whole path to purchase, not just the endcap
Trade drives, retail media, and the digital shelf activated together and measured against the same incremental sales.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
