Precision Performance Intelligence
Track multi-platform media conversions and creative variations alongside deep health scoring for product detail pages.
Start from your connected platforms
Sources
- ROAS
- 4.8×
- +22%
- Conversions
- 18.4K
- +31%
- Glance views
- 2.1M
- +14%
Unified dashboard
Every metric is tied back to the creative and the product page that produced it.
Reporting pulled from every network you sell on
Better measurement
Make every impression accountable, every time.
Creative scorecard
- Click-through rate
- 3.9%+0.8 pt
- Conversion rate
- 6.2%+1.4 pt
- Return on ad spend
- 4.8×+22%
- Attributed revenue
- $184K+31%
Measure Creative Performance Precisely
Understand exactly how creative changes drive clicks, conversions, and ROI across every ad set generated within the platform.
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Control
2.4% click-through
- Winner
Test group B
3.9% click-through
Recommendation: scale test group B across every Walmart Connect placement and retire the control.
A/B Testing And Recommendations
Run control and custom test groups, then receive automated AI recommendations on which creative to scale or improve.
Try Now- Title and keywords92
- Imagery set84
- Feature bullets78
- Enhanced content95
Glance views
+14%
Add to cart
+9%
PDP Content Health Scoring
Tracks glance views, traffic, and add-to-cart lift with custom 30/60/90-day windows to prove PDP enhancement impact.
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Unified Cross-Platform Media Analytics
Visualize performance across every connected platform in one place, spanning conversion, engagement, video, and traditional display media metrics.
API connection
Live sync
File upload
CSV or XLSX
Scheduled export
Daily drop
Reporting in
40+ platforms supported, with no purpose-built connector required.
Ingest Any Data Source
Pull metrics through API connections or simple uploads, porting data from over forty platforms with no connector required.
Try NowQ4 retail media
Arrange widgetsSpend by week
Video completion
Completed views across connected video placements
Engagement trend
ROAS by format
- Sponsored display
- 5.1×
- Onsite video
- 3.8×
- Offsite display
- 2.6×
Fully Custom Visualization
Configure dashboards to view your media data the way that is most impactful and easiest for you to digest.
Try NowReal results
Reporting that settles the creative argument
- platforms reporting into one view
40+
platforms reporting into one view
- higher return on ad spend after scaling winners
22%
higher return on ad spend after scaling winners
- lift in glance views on scored product pages
14%
lift in glance views on scored product pages
- custom connectors to build before data lands
0
custom connectors to build before data lands
Try it yourself
How to build a cross-platform performance view
Connect your data
Link platforms over API or drop in an export. Spend, conversion, engagement, and video metrics land in one model.
Score creative and pages
Every ad set and product page is tied to the numbers it earned, with 30, 60, or 90-day windows on each score.
Act on the recommendation
Read the test result, scale the winning creative, and push the flagged product page fixes back into production.
A complete solution
Every tool a retail media analyst runs on
From the first connected source to the recommendation you act on, in one view built for retail.
Creative-level reporting
Every ad set generated in the platform carries its clicks, conversions, and ROI back with it.
Control and test groups
Hold a control steady while custom test groups run against it on the same placements.
AI scaling recommendations
Automated calls on which creative to scale, which to rework, and which to retire.
PDP health scoring
Title, imagery, bullets, and enhanced content are scored so page gaps are obvious.
Add-to-cart lift tracking
Tie glance views, traffic, and add-to-cart movement to the page changes that caused them.
Custom 30/60/90 windows
Set the measurement window per report to prove impact over the period buyers care about.
API data connections
Sync live metrics straight from the platforms already running your media.
Upload-based ingestion
Drop in a spreadsheet or scheduled export when a platform has no API to call.
Forty-plus source library
Port data from over forty platforms without commissioning a bespoke connector.
Configurable dashboards
Arrange widgets, filters, and breakdowns into the view your team actually reads.
Conversion and engagement metrics
Sales, clicks, and engagement sit next to each other rather than in separate exports.
Video and display analytics
Completion rates and traditional display metrics reported in the same unified view.
Variation-level breakdowns
Compare creative variations against each other, not just campaigns against campaigns.
Performance alerting
Get told when a test reaches a call or a product page score slips out of range.
Export and share
Send a dashboard or a scheduled report to the retailer, agency, or brand team that needs it.
Retail media networks
Measured on the networks you already sell on
Each network reports differently. Insights normalizes them into one model so a result on one platform means the same on the next.
Sponsored and display performance read alongside item page health, so a Walmart listing and the media pointing at it are scored together.
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Glance views, traffic, and add-to-cart lift tracked per ASIN, with creative variations attributed back to the detail page they moved.
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Banner and carousel results folded into the same dashboard as every other network, so promotional windows compare like for like.
Talk to AdFuryInsights
Frequently asked questions
Explore
The rest of the AdFury platform
Start proving what your media is worth
Every platform, every creative variation, and every product page in one measured view.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
