An AI-Native Ad Platform For Non-Connected Retailers
Monetize your first-party shopper data with automated creative, API-driven middleware, and closed-loop reporting — without rebuilding your ad stack or staffing an ad-ops floor.
One network, every endemic advertiser
Self-serve readyAura Beauty
Onsite display and search
$62K spend4.4x IROAS
Stone Hollow Creamery
Onsite plus in-store screens
$48K spend3.8x IROAS
Völt Hydration
Sponsored products and carts
$35K spend5.1x IROAS
Campaigns build, generate, and traffic themselves — including the in-store inventory you sell offline.
Book a Network DemoThe automation standard your advertisers already buy against
The connectivity gap
Your shopper data is worth more than your ad ops can sell.
Regional, value, and immediate-consumption retailers own exactly what advertisers want: exclusive audiences, loyalty history, and point-of-sale truth. What they usually lack is the automated layer between that data and a media buyer's plan — so high-margin inventory gets sold manually, slowly, and at a discount.
- global retail media ad spend, with more than half concentrated inside a handful of dominant networks
$150B+
global retail media ad spend, with more than half concentrated inside a handful of dominant networks
- serviceable market held by non-connected retailers, still largely under-monetized in 2025
$10.5B
serviceable market held by non-connected retailers, still largely under-monetized in 2025
- core distribution channels where regional, value, and immediate-consumption retailers monetize first-party data
5
core distribution channels where regional, value, and immediate-consumption retailers monetize first-party data
- the buying model national brands now expect before they will fund a network at scale
Managed → self-serve
the buying model national brands now expect before they will fund a network at scale
Systemic budget exclusion
Media buyers are consolidating spend into automated ecosystems. A network that still takes an insertion order over email gets left out of the plan before the pitch happens.
Manual ad-ops latency
Trafficking, resizing, and QA done by hand put days between a signed IO and a live impression — and campaign velocity is now part of how brands grade a network.
No open API infrastructure
Without connectors, your inventory cannot be bought programmatically or reported next to Amazon and Walmart, so it never enters the automated comparison.
Compliance rework lands on you
Advertiser assets arrive in the wrong sizes with unapproved claims. Your team absorbs the rejections, the resizes, and the awkward email chain that follows.
Standardized measurement mandates
Brands increasingly require closed-loop attribution and incremental ROAS in a common format. Spreadsheet recaps read as a reason to move the budget elsewhere.
The physical-digital divide
In-store screens, carts, and endcaps are your highest-margin inventory and the hardest to sell — because they lack digital-grade creative and digital-grade proof.
AdFury is the middleware and creative layer that makes your network buyable without rebuilding it. Talk to AdFury
Built for network operators
Automate the network you already have.
Sell A Self-Serve Ad Product Without Building One
API-driven middleware connects your catalog, loyalty, and platform data, then advertisers build campaigns against it at scale — Express mode for one-click launches, Advanced mode for full targeting control. Every required size and placement generates at once, to your specs, so an insertion order becomes live creative the same day instead of next week.
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One asset the advertiser sent
Resized to your specs
1080 × 1080
300 × 600
160 × 600
Outpainting expands the scene instead of cropping it, and every resize stays layered and editable.
Generate The Creative Your Advertisers Never Send
Stop waiting on brand teams for assets that fit your placements. Resize anything an advertiser gives you into every format your network sells, with outpainting that expands the scene rather than cropping the product out. Files stay layered, so your ad-ops team repositions copy, swaps a hero image, or updates a CTA without a design ticket.
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Stone Hollow
Psyche Rush
Flux Tools
Aura Beauty
Profiled in one click
- Logo and lockup rules
- Approved claims
- Legal disclaimers
- Your network content policy
Siloed from every other advertiser on the network, behind two-factor login.
Onboard Advertisers In A Day, Not A Quarter
Point AdFury at an advertiser's website and the AI builds their full brand profile — logos, colors, and identity — in one click. Upload their guidelines and your network content policy once, and every generation inherits both. Each advertiser stays siloed to the users you authorize, behind two-factor login, so a shared network never means shared data.
Try NowNetwork performance · Q4
$1.8M managed spend
- Aura Beauty34% of spend · 4.4x IROAS
- Stone Hollow Creamery26% of spend · 3.8x IROAS
- Völt Hydration19% of spend · 5.1x IROAS
- Flux Tools (in-store)13% of spend · 3.2x IROAS
Ash recommends
Völt is returning the highest incremental ROAS on the smallest share of spend. Offer them the in-store screen package next, and refresh the Aura set before click-through slides.
Prove Incremental ROAS Without A Manual Report
Ingest performance from your own platforms by API and from 40+ others by upload, then visualize spend, delivery, and conversion in dashboards your advertisers can read without translation. Ash reads the same data and names where to upsell, where to refresh creative, and which packages are earning renewal.
Try NowDigital shelf
Every impression you sell lands on your own shelf
A network is only as good as the pages it points at. The Digital Shelf app builds the imagery, listing content, and rich media across your catalog — private label included — so the traffic your advertisers pay for converts, and the ROAS you report back is worth renewing.
- PDP imagery from a product URLStudio, lifestyle, and mobile-optimized infographic images for private label and vendor SKUs alike, generated at catalog scale without booking a photoshoot.
- Rich media that publishes compliantComparison tables, 360 viewers, and before-and-after modules deploy through middleware built for retailer APIs such as Walmart's OmniSpec, so nothing waits on manual verification.
- Listings written for machine readersTitles, descriptions, and structured attributes are generated for semantic search, so your catalog still surfaces when shoppers ask an assistant instead of typing a keyword.
- Bulk updates and PDP health scoringPush listing changes across hundreds of SKUs at once, then track glance views, traffic, and add-to-cart lift to prove the page is converting the media you sold.
On your own storefront
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- 360 viewer
- Structured attributes
Rich media modules lift conversion 39%
Real results
Margin your network keeps instead of spending on ad ops
- faster turnaround from signed insertion order to live placement
80%
faster turnaround from signed insertion order to live placement
- lower creative production cost inside your managed-service margin
70%
lower creative production cost inside your managed-service margin
- lift in conversion where rich media is live on your own shelf
39%
lift in conversion where rich media is live on your own shelf
- rejection rate on assets generated against your specs
<1%
rejection rate on assets generated against your specs
The AdFury.ai App
Two engines, one network login
Retail media creative and digital shelf content run side by side, so the impression you sell and the product page it lands on stay in sync.
Retail Media App
AI-native creative automation engine
Turn signed insertion orders into live, compliant creative across every placement you sell — onsite, offsite, and in aisle — from one platform-agnostic workspace.
- Build campaigns at scaleConstruct campaigns across your placements in Express mode for one-click generation or Advanced mode for full targeting control.
- Compliant placement generationProduce every size and format your network requires instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting reframes whatever an advertiser sends for each placement instead of cropping it, and every resize stays fully editable.
- Unified activation initiativesBundle onsite, in-store, CTV, and social activations into one initiative — including the inventory you cannot connect by API.
- Scalable creative libraryBrowse and filter hundreds of thousands of generated creatives, connected to a DAM holding your own and your advertisers' imagery.
- Keyword and category intelligenceSee true search velocity, category competitors, and brand momentum so you can package inventory against demand that converts.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage high-volume listing updates, and deploy compliant rich media across your entire catalog, private label included.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant PDP imagery without a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale to keep pace with catalog turnover.
- Layered editing and refinementYour merchandising team edits text, adjusts assets, and regenerates variations without starting from scratch.
- Central listing managementUpdate titles, descriptions, attributes, and images from one place, with bulk updates across hundreds of SKUs.
- Automated rich mediaConvert existing SKU datasets into immersive product pages with comparison tables, 360 viewers, and before/after modules.
- High-fidelity downloadsExport imagery you own in 2K or 4K with editable files, ready for vendor co-op programs and seasonal resets.
Managed services
The ad-ops bench you never had to hire
Run the App with your own team, hand the production to ours, or split the work by advertiser. Either way the output ships under your network's name.
Retail Media managed service
Our retail media specialists run production and optimization behind your network, so a new advertiser or a seasonal surge never waits on ad-ops headcount.
- Campaign build and activation across your onsite, offsite, and in-store placements
- Full display ad sets produced and resized to every spec your network sells
- Continuous variation testing so advertiser campaigns do not fatigue mid-flight
- Live optimization of delivery and creative against each advertiser's goals
- Advertiser-ready reporting your team presents under your own brand
Digital Shelf managed service
Retail experts produce and publish the catalog content underneath the media you sell, keeping your product pages accurate, compliant, and conversion-ready.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic and assistant-led search
- Bulk listing refreshes across hundreds of SKUs and every seasonal reset
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a new advertiser goes live on your network
Connect what you have
API-driven middleware, plugins, and connectors link your catalog, commerce platform, and ad server. Anything without an API comes in from 40+ sources by auto-mapped upload.
Profile the advertiser
Point AdFury at their site to build the brand profile in one click, then upload their guidelines and your network content policy so compliance is enforced on generation.
Sell, generate, and report
Package the placements, generate every ad and PDP asset, and hand back spend, IROAS, and creative performance in a dashboard instead of a spreadsheet recap.
A complete solution
The operations layer under your whole network
Team coordination, catalog syncing, compliance, measurement, and billing in one place, so the manual workflow between them disappears.
One-click advertiser profiling
Onboard a new advertiser by extracting logos, colors, and brand identity directly from their website.
Brand and policy compliance
Upload advertiser guidelines and your own content policy so every generation clears both before it ships.
API-driven platform middleware
Connectors and plugins link your commerce platform, ad server, and retail data without a rebuild.
Forty-plus platform ingestion
Bring in data from platforms without APIs through CSV, Excel, and auto-mapped uploads.
Automatic catalog sync
Product data pulls in and stays current, so new items and price changes flow into creative on their own.
Custom asset manager
Hold your own and your advertisers' imagery in a DAM and inject it into automated generations on demand.
Siloed advertiser accounts
Each advertiser stays visible only to the users you authorize, behind two-factor login.
Centralized team management
Manage sales, ad ops, and merchandising users from one account with per-brand access and editing rights.
Ash, your AI media agent
Ash reads campaigns and assets, then recommends what to optimize or upsell — available in chat anywhere in the app.
Automated testing recommendations
Run rapid tests and get guidance on which compliant variations deserve more of an advertiser's budget.
Creative performance measurement
See exactly how tailored variations drive clicks, conversions, and ROI across your placements.
PDP health scoring
Track glance views, traffic, and add-to-cart lift to prove the impact of content changes on your shelf.
Advertiser dashboards
Configure a dashboard per advertiser to visualize conversion, engagement, and display metrics in one view.
Transparent spend tracking
Invoices, payment methods, and seats consolidate into one dashboard, with ad-spend charges tracked next to ROAS.
Search and notifications
Find any asset, campaign, or feature instantly, and keep approvals moving with real-time alerts and emails.
Non-Connected Retailers
Frequently asked questions
Make your network buyable, not just available
Automated creative, API-driven middleware, and closed-loop measurement for regional retail media — live in weeks, not build cycles.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
