AdFury

Managed Services · Video

Retail Video Worth Watching, Not AI Slop

Agencies, brands, consultancies, retailers, and SaaS teams don't need another generic video generator. We are retail specialists who take the weight of video creative off your team — agentic, fine-tuned orchestration with humans in the loop, so every cut we hand over earns its placement.

  • Retail creatives review and approve every frame we deliver
  • Exclusive, royalty-free, in-perpetuity rights on every video

Recently produced for other retail brands

  • Woman running a misty coastal path in the Stride and Soul seamless long sleeve top
  • Skater at a sunlit skatepark holding a Psyche Rush can
  • Woman by a lakeside campfire relaxing in the Summit folding camp chair at golden hour
  • Woman in a robe smoothing Aurora hydrating body lotion onto her wrist

Start from a product page

Production owned by AdFury

walmart.com/ip/modus-single-serve-coffee-maker

Finger pressing the brew button on a Modus single-serve coffee maker in a sunlit kitchen16:9:20Fresh coffee in under a minute
Built from the live listing, no shoot booked
  • Modus single-serve coffee maker studio photo on a warm taupe backdrop1:1:15

    Product Video

  • Modus single-serve coffee maker on a marble counter beside a fresh cup and a bowl of citrus4:5:20

    Lifestyle Video

  • Modus tall ad creative reading coffee design refined with a shop now button9:16:15

    Ad Video

Three tiers of video from one product URL, mastered per retailer

Video mastered for the detail pages and networks you already sell on

  • Amazon Ads
  • Instacart
  • Walmart Connect
  • Walmart Marketplace

Three levels of service

One product page in. The right video out.

Every tier starts with the product page you already publish and ends with finished files you own outright. What changes between them is how far we take the story and how hard the video has to work.

    Tier 01

    Entry

    Product Video

    Affordable, quick turnaround, built for the detail page.

    Modus portable blender studio photo on a soft grey backdrop1:1:15

    Send us the product page URL. We read the live listing — title, description, specifications, and the images already published — and turn it into a clean, motion-led video that gives the detail page something a static gallery cannot.

    • Produced straight from your live product page URL
    • Title, copy, specifications, and current imagery ingested
    • Mastered to each retailer's video requirements
    • Adds motion media to your Rich Media layouts
    Scope Product VideoSee how video slots into Rich Media

    Tier 02

    Mid-tier

    Lifestyle Video

    Put the product in the moment a shopper recognizes.

    Woman reading in bed dressed with the Heirloom Manor tapestry comforter4:5:20

    Everything the Product Video does, plus generated lifestyle, in-situation, and studio scenes. Shoppers get to experience the product virtually — how big it is, how it moves, where it belongs — which is the question a specification table never answers.

    • Lifestyle, in-situation, and studio scenes generated per product
    • Packaging, colorway, and variant checked against the live item
    • Vertical, square, and horizontal cuts from one production pass
    • Runs on detail pages and across social and owned channels
    Scope Lifestyle Video

    Tier 03

    Highest level

    Ad Video

    Built for retail media spend, produced to retailer spec.

    Stride and Soul banner ad creative reading made for crisp miles16:9:15

    Our highest level of service, made for the budget you put behind Retail Media Networks. We build to each retailer's advertising specification and bring our own advertising expertise to the hook, the pacing, and the end frame, so the campaign drives clicks into the detail page and on to purchase.

    • Produced to each retail media network's advertising specification
    • Hook, pacing, and end frame built to earn the click
    • Variants for testing across audiences and campaign stages
    • Advertising expertise applied to every campaign we ship
    Scope Ad Video

Product Videos

Tier 01, delivered. Two examples you can watch.

Both videos below were produced for Alcon from the product information the brand already publishes, then mastered for the detail page.

    Product Video for Dry Eye Relief

    The claim the shopper is scanning for, held on screen beside the pack shot, so the detail page makes the case in a few seconds instead of a specification table.

    Product Video for Eye Drops

    The same product, taken to the benefit: carton and bottle set in motion against the hydration story the brand leads with on the listing.

“AdFury.ai helped us bring our ideas to life with minimal effort on our side. The process was straightforward, the team was easy to work with, and the finished videos exceeded our expectations.”

Magali

Alcon

Why managed video

The market has enough AI video. It needs better retail video.

Generic tools made video cheap and made most of it forgettable. The constraint was never the model — it was whether anyone in the loop understood the shopper, the listing, and the retailer's spec. We built the orchestration ourselves, tuned it for retail, and kept experienced creatives on the brief and the final approval. That is what separates a video that fills a slot from one that moves a shopper toward the cart.

A Hybrid Model, By Design
Agentic orchestration we fine-tuned ourselves carries the volume: scene construction, cuts, formats, and specs. Retail creatives stay in the loop on the brief, the brand rules, and the final frame. Neither half ships work on its own.
Retail Specialists, Not A Generator
Our video only ever has to succeed in one place: retail. Detail pages, Rich Media layouts, and Retail Media Networks each have their own requirements, and we produce against them rather than exporting a generic clip and hoping it clears review.
Rights You Actually Own
Every delivered video carries exclusive, royalty-free, in-perpetuity rights, exactly like our imagery. Run it on the shelf, in campaigns, on social, and in the deck you present next quarter, with no seat count and no expiry.

Better workflow

Send a link. Get video that belongs on the shelf.

Read from the live listing

walmart.com/ip/summit-folding-camp-chair

Product title
Summit 2-Position Folding Camp Chair
Description
Padded seat, cup holder, carry bag
Specifications
300 lb capacity · 7.4 lb · Steel frame
Current imagery
3 published listing images
  • Summit folding camp chair studio photo with its carry bag on a warm ivory backdrop
  • Summit folding camp chair set up on grass beside a stone fire pit
  • Woman by a lakeside campfire relaxing in the Summit folding camp chair at golden hour
Woman by a lakeside campfire relaxing in the Summit folding camp chair at golden hour16:9:20Set up in seconds, packs down to a carry bag

The Product Page Is The Brief

No shoot to schedule and no asset request to file. We read the live listing — title, description, specifications, and the imagery already published — and that becomes the source of truth for the video. Your team sends a URL and a tier.

Talk To Our Video Team

One delivery, six passes

3 agentic · 3 human

  1. Listing ingested and shot list drafted
  2. Creative director sets the brief and story
  3. Scenes, motion, and cuts generated
  4. Brand, packaging, and claims checked
  5. Formats mastered to retailer spec
  6. Final approval before anything ships

Prompt it and publish it

  • Finger pressing the brew button on a Modus single-serve coffee maker in a sunlit kitchen
  • Heirloom Manor strawberry vine place setting on a walnut dining table
  • Aurora hydrating body lotion open on a bathroom counter beside folded towels

Humans In The Loop, Not On The Sidelines

Fully automated video is where the slop comes from. Our orchestration handles the volume; our retail creatives set the brief, catch what the model gets wrong on packaging and claims, and sign off before a file leaves the building.

Talk To Our Video Team

One production pass, every shape

Stride and Soul seamless long sleeve top worn at a gym squat rack16:9:30

Retail media in-grid and landing placements

Woman walking a city sidewalk in Stride and Soul studio leggings with a coffee and a tote1:1:15

Product detail page slot

Volt electrolyte bottle in snow with skis, poles and goggles4:5:15

Mobile listing and feed

  • 16:9
  • 4:5
  • 1:1
  • 9:16
  • 2K and 4K masters
  • Captions supplied

One Product, Every Cut You Need

Detail pages, Rich Media modules, retail media placements, and social all ask for different shapes and lengths. We master them in one production pass instead of re-cutting the same video four times.

Talk To Our Video Team

On the product detail page

Parent carrying the Aurora Baby diaper bag on a stroller walk:20

Aurora Baby Convertible Diaper Bag

412 ratings

Add to cart

Video sits in the gallery and inside the Rich Media modules below the fold.

In the retail media campaign

Psyche Rush banner ad creative reading fuel with bold flavor:15
Skater at a sunlit skatepark holding a Psyche Rush can:15

Exclusive, royalty-free, in-perpetuity rights on every file

Built For Where Retail Video Actually Runs

These videos are made to work on the shelf and in the campaign, not to look impressive in a showreel. They enrich detail pages, feed Rich Media layouts, and carry retail media spend toward the click.

Talk To Our Video Team

The case for video

Shoppers already decided. The industry data is not close.

of consumers say they want to see more video from the brands they follow

84%

of consumers say they want to see more video from the brands they follow

Wyzowl, State of Video Marketing 2026

say a video has convinced them to buy a product

85%

say a video has convinced them to buy a product

Wyzowl, State of Video Marketing 2026

more detail page views for an AI-produced retail video than a traditionally produced one in a published brand test

18%

more detail page views for an AI-produced retail video than a traditionally produced one in a published brand test

Marketing Dive, 2025

lower cost per detail page view in that same published test

14%

lower cost per detail page view in that same published test

Marketing Dive, 2025

The detail worth sitting with sits inside that same published test: production dropped from three to six months down to roughly four weeks, the model carried about 80% of the concept, and people finished the last 20% — logos, color, the things a model still gets wrong. That split is not a caveat. It is the operating model, and it is the one we run on every video we deliver.

How it works

How a managed video engagement runs

    1

    Send the product pages

    You pass us the live URLs and pick a tier. We read the title, copy, specifications, and published imagery off each listing, so nothing has to be gathered, exported, or written up first.

    2

    We direct and produce

    A retail creative sets the story and the brand rules, our orchestration builds the scenes and the cuts, and the same creative checks packaging, claims, and colorway against the live item.

    3

    You review once

    You get the set with a clear recommendation rather than a folder of options. We take your notes, iterate, and master every format the retailer and the placement require.

    4

    Deploy and keep the files

    Videos go live on detail pages and Rich Media layouts, into retail media campaigns, and anywhere else you sell — delivered with exclusive, royalty-free, in-perpetuity rights.

A complete solution

Everything your dedicated video team handles

From the product URL to the published placement, owned by retail specialists running orchestration we built and tuned ourselves.

    Product page ingestion

    Titles, descriptions, specifications, and published imagery pulled from the live listing you send us.

    Scripting and storyboards

    A shot list and beat structure written before generation starts, so the video makes an argument rather than a montage.

    Lifestyle and in-situation scenes

    Product placed in the setting a shopper recognizes, so they can experience it before it reaches their door.

    Packaging and variant accuracy

    Labels, pack sizes, and colorways verified against the live item before a cut leaves our hands.

    Brand governance

    Your palette, typography, logo treatment, and claim rules enforced on every frame we produce.

    Retailer video spec compliance

    Length, resolution, safe areas, and bitrate applied per retailer, so a video publishes the first time.

    Retail media ad specification

    Ad Videos produced to each network's published advertising requirements for the placements you buy.

    Every aspect ratio you need

    16:9, 4:5, 1:1, and 9:16 mastered in a single production pass instead of four rounds of re-cutting.

    Voiceover and music

    Narration and licensed audio beds matched to the brand and the length the placement allows.

    Captions and on-screen copy

    Burned-in and sidecar captions supplied, because most retail video is watched with the sound off.

    Human review on every cut

    A retail creative directs, corrects, and signs off before anything is handed over or published.

    Variant testing sets

    Alternate hooks, scenes, and end frames produced together, so a campaign has something to learn from.

    Review and approval rounds

    One structured review with a recommendation, then iteration against your notes until it is signed off.

    High-resolution delivery

    Final masters handed over in 2K and 4K, ready for listings, campaigns, and any channel you own.

    Asset library and versioning

    Every delivered cut organized by brand, item, and round, so nothing is produced twice by accident.

    Exclusive usage rights

    Royalty-free and in-perpetuity rights on every video, with no seat count, renewal, or expiry.

Video services

Frequently asked questions

Send us a product page. We will send back the video.

Retail specialists, agentic production, humans on every frame, and exclusive rights to everything we deliver.

Why AdFury

The AdFury difference

Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.

The Retail AI Brain

Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.

Retail Insiders, Real Results

Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.

Knowledge Meets AI Speed

Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.

Customer Success, Always

Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.

Our Values

What drives us forward

Seven principles that decide what we build, how we test it, and who we build it with.

See what each value means in practice
  • See the Future
  • Never Stop Researching
  • Never Stop Testing
  • Be the First
  • Explore Relevancy
  • Bring Everyone Together
  • Inspire Rapid Change

Built by Retail Insiders

Proven founders. Deep retail expertise.

Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.

WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.

Founded
Oct. 2024
Headquarters
Rogers, AR
Built for
Retail only
Team
14 insiders
Read Our Story
JS Bull, Co-founder & Chief Executive Officer at AdFury.ai

JS Bull

Co-founder & Chief Executive Officer

LinkedIn
Eric Howerton, Co-founder & Chief Growth Officer at AdFury.ai

Eric Howerton

Co-founder & Chief Growth Officer

LinkedIn