AdFury

Internal onlyMusic and sound effects are AI-generated and not licensed for use outside AdFury.

Campaign · Video Lab

Psyche RushProduced byAdFury.ai

One can. Every format.

Psyche Rush is AdFury.ai's in-house test brand. Every video on this page was concepted, animated, sound-designed and conformed by AdFury for one product: Electric Spicy Lemonade, 16 fl oz.

Two Hits, 16:9 sponsored video · publishing soon

Walmart Sponsored Video

Three standalone 6-second spots, each built around one idea about the flavor. All three share the brand close: the lockup, “Ignite your impulse.” and the can charged with arcs.

Two Hits, 16:9 sponsored video · publishing soon

Two Hits

Electric hits first, spicy hits second, then the two collide and the can bursts through the seam.

  • 6.0 s
  • 1920×1080
  • Walmart conform
Strike, 16:9 sponsored video · publishing soon

Strike

A bolt splits the frame and charges the can's silhouette. Warning: flavor may electrify.

  • 6.0 s
  • 1920×1080
  • Walmart conform
Flavor Meter, 16:9 sponsored video · publishing soon

Flavor Meter

A gauge runs from LEMON to CHILI, slams past max and lands on “Off the charts.”

  • 6.0 s
  • 1920×1080
  • Walmart conform

Vertical cuts

The same three spots rebuilt for Reels, Stories and Shorts. The type, can and close are laid out again for a tall frame and its safe zones, not cropped from the 16:9 version, and the mix is louder for social.

Two Hits, 9:16 vertical cut · publishing soon

Two Hits

Strike, 9:16 vertical cut · publishing soon

Strike

Flavor Meter, 9:16 vertical cut · publishing soon

Flavor Meter

Swipe carousels

Each carousel is cut from one 4320 px wide animation, so the motion carries across the card edges as you swipe. Every card is a seamless 4-second loop with the same sound loop, so audio stays in sync on any card.

Swipe the Flavor

Electric, then spicy, then two hits in one can. A jagged tear, falling chilis and an arc cross from card to card.

  • 4 cards
  • 1080×1350 each
  • 4.0 s loops
1 · Electric · publishing soon
1 · Electrichook
2 · Spicy · publishing soon
2 · Spicychilis, no arcs
3 · Two hits · publishing soon
3 · Two hitscollision
4 · Close · publishing soon
4 · CloseShop Now

Flavor Meter

One dial spans three cards. The needle stops on each card in turn with an electric surge, overloads the red end, and an arc jumps into the can.

  • 4 cards
  • 1080×1350 each
  • 4.0 s loops
1 · Lemon · publishing soon
1 · Lemonneedle at rest
2 · Heating up · publishing soon
2 · Heating upneedle at 1 s
3 · Off the charts · publishing soon
3 · Off the chartsneedle at 2 s
4 · Close · publishing soon
4 · CloseShop Now
Flavor Meter carousel sales demo recording · publishing soon

The carousel, working

A scripted, frame-accurate recording of the Flavor Meter carousel in a phone feed. The swipes follow the needle, so each card lands just as the needle reaches it.

  1. Scroll down the feed to the sponsored post
  2. Needle lands on LEMON with an electric surge
  3. Swipe to card 2 as the needle snaps to the top
  4. Swipe to card 3 as it slams into CHILI
  5. Swipe to the close and the can
  6. Tap Shop Now

How each piece was made

Every spot went through the same steps, with the brand lead approving each one before the next.

    1

    Beat sheet

    One idea, timed to 6 seconds

    2

    Style frames

    Key moments rendered before any motion

    3

    Silent draft

    Full animation, coded and rendered frame by frame

    4

    Revisions

    Rounds of notes until the beats are locked

    5

    Sound

    Trap bed and effects timed to the action

    6

    Conform

    Encoded to each placement's spec

Deliverables

Every file on this page, with its spec.

PieceFormatFrameLengthRuns on
Two Hits, Strike, Flavor Meter16:9 video1920×1080 · 30 fps6.0 s eachWalmart Sponsored Video (H.264, about 1.8 Mbps)
Two Hits, Strike, Flavor Meter9:16 video1080×1920 · 30 fps6.0 s eachReels, Stories, Shorts
Swipe the Flavor4:5 carousel, 4 cards1080×1350 · 30 fps4.0 s loopsFeed carousel ads, silent and sound versions
Flavor Meter carousel4:5 carousel, 4 cards1080×1350 · 30 fps4.0 s loopsFeed carousel ads, silent and sound versions
Carousel sales demo9:16 recording1080×1920 · 30 fps10.0 sSales and marketing decks (silent copy for outside audiences)

Psyche Rush is a fictional brand created by AdFury.ai for internal capability work. Internal use only.

Send us a product page. We will send back the video.

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Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.

WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.

Founded
Oct. 2024
Headquarters
Rogers, AR
Built for
Retail only
Team
14 insiders
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JS Bull, Co-founder & Chief Executive Officer at AdFury.ai

JS Bull

Co-founder & Chief Executive Officer

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Eric Howerton, Co-founder & Chief Growth Officer at AdFury.ai

Eric Howerton

Co-founder & Chief Growth Officer

LinkedIn